EIML - PARIS

Bachelor international program
EIML - PARIS

⸱ Paris 15e 75015
Bac +3
Temps plein
Sept. 25
Aucun avis

En bref

Statut Privé
Accréditation(s) QUALIOPI
Niveau RNCP Titre RNCP de Niveau 7
Niveau d’études Bac +3
Rythme Temps plein
Modalité En présentiel
Date de rentrée Sept. 2025
Formation reconnue par l'État Oui

Description

Train for three years in marketing, communication, digital marketing, and management, fully in English, with opportunities for international departures starting in the second year. Duration:65 school days per year Start Date:September RhythmInitial RNCP Title:Level 6 professional certification Rates9 300€ - 10 020€ Admission levelBac Program Content 1st year InitialLUXURY, CODES AND CULTUREKey market players in luxury industryCultural review in the UK and the USAFashion historyArt historyFrench etiquetteDesign iconsFashion week decodingFashion & cinemaIntercultural management (Asia, Middle East, USA) MARKETING AND SALES IN THE LUXURY INDUSTRYPrinciples of marketingOperational marketingLuxury brand marketing studyInternational advertisingSales ceremonial & store tourPrinciples of digital marketingPress review and writing techniques MANAGEMENT IN THE LUXURY INDUSTRYIntroduction to law & contract lawIntroduction to accounting COMMUNICATION TOOLSIntegration weekChinese LV2Office software applicationsCareer building workshopsE-learning WORKSHOPSSustainability in luxury industryLeather and textile Rhythm :SEPTEMBER TO MAYCourses 4 days / week JUNE TO AUGUST2 months intership (minimum)  2nd year InitialMARKETING AND COMMUNICATION IN THE LUXURY INDUSTRYQualitative market surveyWeb and luxuryConsumer behaviourCommunication strategyPerfume historyBrand platform and product inovationMarketing project: creation of a perfume brand MANAGEMENT IN THE LUXURY INDUSTRYInternational tradeEconomicsEuropean institutions COMMUNICATION TOOLSOffice software applicationsChinese LV2Career building workshopsE-learning TECHNICAL WORKSHOPSPerfumesWine SEMESTER AT LONDON COLLEGE OF FASHIONCreative historiesUnderstanding contemporary culturesLondon cultural studiesCreative visual communicationVisual merchandisingSustainable fashionSocial media and on-line communication  Rhythm :SEPTEMBER TO DECEMBERCourses 3 days / week JANUARY TO APRILSemester in London, London College of Fashion MAY TO JULY2 months internship (minimum) 3rd year InitialMARKETING IN THE LUXURY INDUSTRYStrategic marketing including quantitative study survey and projectInternational marketingAdvertising challengeLuxury codesLuxury challengeWeb communication strategy MANAGEMENT IN THE LUXURY INDUSTRYCommercial and distribution lawCosts analysisGeopolitics COMMUNICATION TOOLSChinese LV2Office software applicationsCareer building workshopsTOEICAdobe + AIE-learning WORKSHOPGemmology SEMESTER IN FLORENCE (OR ALL THE YEAR IN A FOREIGN COUNTRY)International managementSpecial event managementDigital marketingFashion forecasting for merchandisersWriting for the fashion industry Rhythm :SEPTEMBER TO DECEMBERSemester in Florence, Florence University of the ArtsJANUARY TO MARCHCourses 4 days / week APRIL TO SEPTEMBER3 to 6 months internship  SEMESTER ABROAD Initial: Partnership with 40 universities all over the worldMARKETING IN THE LUXURY INDUSTRYStrategic marketing including quantitative study survey and projectInternational marketingAdvertising challengeLuxury codesLuxury challengeWeb communication strategy MANAGEMENT IN THE LUXURY INDUSTRYCommercial and distribution lawCosts analysisGeopolitics COMMUNICATION TOOLSChinese LV2Office software applicationsCareer building workshopsTOEICAdobe + AIE-learning WORKSHOPGemmology Certifications awarded by EIML Paris are recognized by the French State.Upon completion of the program, you will receive a Level 7 Professional Certification of Marketing Communication Project Manager.Level 7 professional certification recognized by the State, registered in the National Directory of Professional Certifications by decision of the Director General of France Compétences dated 01/10/2024, issued under the authority of VIDENUM RNCP39579. CAREER OPPORTUNITIESMarketing assistantProduct Manager assistantDigital marketing assistantInternational marketing assistantCommunication assistantCommunity managerPR assistantInternational press editor assistantEvent coordinator assistantMedia planner assistantAssistant store manager

Objectifs de la formation

Fully taught in English, the International Program Bachelor at EIML Paris is designed to train students in marketing, communication, digital marketing, and management within the luxury sector. Students develop a comprehensive international general culture, learn the codes of luxury, and acquire technical skills in marketing and communication.The aim of this program is also to prepare students for the luxury industry through technical seminars, conferences, and workshops. It includes semesters abroad in iconic cities such as London and Florence, allowing for complete immersion in international luxury environments.The training objectives aim to prepare students for international careers by providing a theoretical and practical education in English, featuring case studies, seminar weeks, consulting projects, and mandatory internships. Internships, mandatory from the first year, ensure professional experience throughout the training. Upon completion of the International Bachelor, students can continue with a Mastère’s in Luxury Marketing in a work-study format or an International Program Mastère’s, further enhancing their skills and specializing more in the luxury sector.Each year, students earn 60 ECTS credits, enabling them to validate their degree and training both in France and internationally.

Points forts

Courses fully taught in English from 1st to 3rd year Departure abroadLondon in 2nd year and Florence in 3rd year• Destinations may change based on health regulations. Acquisition of luxury culturewith a focus on fashion and art in luxury Acquisition of fondamentalsof marketing, management, communication, digital and luxury distribution

Découvre l’école

EIML - PARIS
EIML - PARIS
Pionnière et visionnaire, l’EIML Paris est depuis 13 ans le leader et la référence des formations de Bac à Bac +5 en marketing, communication, marketing digital et management sur l’ensemble des secteurs du luxe, tant au niveau national qu’international.  Le cursus et la pédagogie proposés à l’EIML Paris ont été conçus pour répondre aux attentes des entreprises du luxe à la recherche de cadres disposant de compétences en…

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Prends déjà tes marques

EIML - PARIS
EIML - PARIS
  • 35 Quai André Citroen, Paris 15e 75015
  • Métro stations Javel-André Citroën et Mirabeau
  • RER station Avenue du Président Kennedy Radio France
  • Bus (lignes 22, 30, 62, 72, 88…)
  • Velib’ station Javel-André Citroën
  • Centre commercial Beaugrenelle
  • Le Café Le Cordon Bleu

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