Bachelor international program
EIML - PARIS

Description

Fully taught in English, the International Program Bachelor at EIML Paris is designed to train students in marketing, communication, digital marketing, and management within the luxury sector. Students develop a comprehensive international general culture, learn the codes of luxury, and acquire technical skills in marketing and communication. 

The aim of this program is also to prepare students for the luxury industry through technical seminars, conferences, and workshops. It includes semesters abroad in iconic cities such as London and Florence, allowing for complete immersion in international luxury environments.

Programme

Train for three years in marketing, communication, digital marketing, and management, fully in English, with opportunities for international departures starting in the second year.

Duration:

• 65 school days per year

Start Date:

• September

Rhythm

• Initial

RNCP Title:

• Level 6 professional certification

Admission level

• Bac

Program Content

1st year Initial

LUXURY, CODES AND CULTURE

• Key market players in luxury industry
• Cultural review in the UK and the USA
• Fashion history
• Art history
• French etiquette
• Design icons
• Fashion week decoding
• Fashion & cinema
• Intercultural management (Asia, Middle East, USA)

MARKETING AND SALES IN THE LUXURY INDUSTRY

• Principles of marketing
• Operational marketing
• Luxury brand marketing study
• International advertising
• Sales ceremonial & store tour
• Principles of digital marketing
• Press review and writing techniques

MANAGEMENT IN THE LUXURY INDUSTRY

• Introduction to law & contract law
• Introduction to accounting

COMMUNICATION TOOLS

• Integration week
• Chinese LV2
• Office software applications
• Career building workshops
• E-learning

WORKSHOPS

• Sustainability in luxury industry
• Leather and textile

Rhythm :

• SEPTEMBER TO MAY
• Courses 4 days / week

JUNE TO AUGUST

• 2 months intership (minimum)

2nd year Initial

MARKETING AND COMMUNICATION IN THE LUXURY INDUSTRY

• Qualitative market survey
• Web and luxury
• Consumer behaviour
• Communication strategy
• Perfume history
• Brand platform and product inovation
• Marketing project: creation of a perfume brand

MANAGEMENT IN THE LUXURY INDUSTRY

• International trade
• Economics
• European institutions

COMMUNICATION TOOLS

• Office software applications
• Chinese LV2
• Career building workshops
• E-learning

TECHNICAL WORKSHOPS

• Perfumes
• Wine

SEMESTER AT LONDON COLLEGE OF FASHION

• Creative histories
• Understanding contemporary cultures
• London cultural studies
• Creative visual communication
• Visual merchandising
• Sustainable fashion
• Social media and on-line communication

Rhythm :

• SEPTEMBER TO DECEMBER
• Courses 3 days / week

JANUARY TO APRIL

• Semester in London, London College of Fashion

MAY TO JULY

• 2 months internship (minimum)

3rd year Initial

MARKETING IN THE LUXURY INDUSTRY

• Strategic marketing including quantitative study survey and project
• International marketing
• Advertising challenge
• Luxury codes
• Luxury challenge
• Web communication strategy

MANAGEMENT IN THE LUXURY INDUSTRY

• Commercial and distribution law
• Costs analysis
• Geopolitics

COMMUNICATION TOOLS

• Chinese LV2
• Office software applications
• Career building workshops
• TOEIC
• Adobe + AI
• E-learning
• WORKSHOP
• Gemmology

SEMESTER IN FLORENCE (OR ALL THE YEAR IN A FOREIGN COUNTRY)

• International management
• Special event management
• Digital marketing
• Fashion forecasting for merchandisers
• Writing for the fashion industry

Rhythm :

• SEPTEMBER TO DECEMBER

Semester in Florence, Florence University of the Arts

• JANUARY TO MARCH
• Courses 4 days / week

APRIL TO SEPTEMBER

• 3 to 6 months internship

SEMESTER ABROAD Initial: Partnership with 40 universities all over the world

MARKETING IN THE LUXURY INDUSTRY

• Strategic marketing including quantitative study survey and project
• International marketing
• Advertising challenge
• Luxury codes
• Luxury challenge
• Web communication strategy

MANAGEMENT IN THE LUXURY INDUSTRY

• Commercial and distribution law
• Costs analysis
• Geopolitics

COMMUNICATION TOOLS

• Chinese LV2
• Office software applications
• Career building workshops
• TOEIC
• Adobe + AI
• E-learning
• WORKSHOP
• Gemmology

Certifications awarded by EIML Paris are recognized by the French State.

• Upon completion of the program, you will receive a Level 7 Professional Certification of Marketing Communication Project Manager.
• Level 7 professional certification recognized by the State, registered in the National Directory of Professional Certifications by decision of the Director General of France Compétences dated 01/10/2024, issued under the authority of VIDENUM RNCP39579.

CAREER OPPORTUNITIES

• Marketing assistant
• Product Manager assistant
• Digital marketing assistant
• International marketing assistant
• Communication assistant
• Community manager
• PR assistant
• International press editor assistant
• Event coordinator assistant
• Media planner assistant
• Assistant store manager

Objectifs de la formation

The training objectives aim to prepare students for international careers by providing a theoretical and practical education in English, featuring case studies, seminar weeks, consulting projects, and mandatory internships.

Internships, mandatory from the first year, ensure professional experience throughout the training. Upon completion of the International Bachelor, students can continue with a Mastère’s in Luxury Marketing in a work-study format or an International Program Mastère’s, further enhancing their skills and specializing more in the luxury sector.

Each year, students earn 60 ECTS credits, enabling them to validate their degree and training both in France and internationally.

Points forts

• Courses fully taught in English from 1st to 3rd year
• Departure abroad
• London in 2nd year and Florence in 3rd year
• Destinations may change based on health regulations.
• Acquisition of luxury culture with a focus on fashion and art in luxury
• Acquisition of fondamentals of marketing, management, communication, digital and luxury distribution