Mastère 1 - international marketing program - EIML - PARIS

Specialize in two years in marketing, communication, digital marketing and management, entirely in English, with opportunities for international departures.

Duration:

• 65 school days per year

Start Date:

• September

Rhythm

• Initial

RNCP Title:

• Level 7 professional certification

Admission level

• Bac+3

Program Content

1st year Initial

STRATEGIC MARKETING IN THE LUXURY INDUSTRY

• Event strategy
• Major: Brand identity & brand management in fashion
• Product management
• Luxury codes

BUSINESS MANAGEMENT IN LUXURY INDUSTRY

• Consumer and communication law
• Purchasing and quality in luxury industry
• CRM and data analysis
• Business with Asia, USA and Middle East

COMMUNICATION TOOLS

• Adobe
• Office software applications
• E-learning (LV2)
• WORKSHOPS
• Textile and leather
• Leadership & management
• Event challenge

SEMESTER IN NEW YORK AT BERKELEY COLLEGE

• Product development
• Fashion public relations and events
• Sustainability in fashion
• Fashion innovation and digital transformation

OR IN MILAN AT ACCADEMIA DEL LUSSO

• New product development and merchandising
• Personal branding
• Made in Italy & luxury goods system
• Digital sales strategies
• Business ethics and analytics

Rhythm :

• SEPTEMBER TO JANUARY
• Courses 3 days / week

JANUARY TO MARCH AND MAY TO AUGUST

• 2 months internship (minimum)

APRIL TO JUNE

• Semester in New York, Berkeley College
• or in Milano, Accademia del Lusso

2nd year Dual degree's program

1 YEAR ABOARD IN RIVERSIDE UNIVERSITY OF CALIFORNIA

Rhythm:

• SEPTEMBER TO JUNE
• Riverside University, California

OR

A WORK-STUDY PROGRAM IN FRANCE

Rhythm:

• SEPTEMBER TO SEPTEMBER
• 1-Day a week (Saturday)

MARKETING, COMMUNICATION AND DIGITAL

• Omnichannel and international distribution strategy
• Business plan & budget

STRATEGIC BRAND MANAGEMENT

• Major: Brand management fashion
• Sustainability in luxury
• Supply chain management
• Intellectual property law
• Leadership and management
• COMMUNICATION TOOLS
• Business English / TOEIC
• LV2 (e-learning)
• Personal branding including professional final oral

FINAL STUDIES PROJECT

• Final thesis or entrepreneurship or Club Luxe

TECHNICAL WORKSHOP

• Fashion and accessories
• WORKSHOPS AND CONSULTING PROJECTS
• 360° communication strategy
• E-business
• Adwords certification
• CRM, data analysis and AI
• Crisis communication
• MINOR (TO CHOOSE COMPLEMENTARY WITH THE MAJOR):
• Brand management in a cosmetics and perfumes
• Brand management in jewelry and watches
• Brand management in hospitality, gastronomy and wine and spirit
• Brand management in luxury cars, yachts and lifestyle
• Brand management in real estate

The certifications awarded by EIML Paris are recognized by the French State.

• Upon completion of the program, you will receive a Level 7 Professional Certification as “Manager International en Marketing du Luxe” (International Luxury Marketing Manager).
• Level 7 professional certification recognized by the French State, registered in the National Directory of Professional Certifications by decision of the Director General of France Compétences dated 01/10/2024, issued under the authority of VIDENUM RNCP39579.

CAREER OPPORTUNITIES

• International brand manager
• Digital marketing manager
• Social media manager
• International PR manager
• Product manager
• Event project manager
• Export manager
• Retail store manager
• International Marketing manager

In the first year, students spend a semester at Academia del Lusso in Milan or Berkeley College in New York. During the second year, they have the opportunity to study for a full year at University of California, Riverside (UC Riverside), to obtain a dual degree, thus opening doors to an international career.

The other option is to stay at EIML Paris to attend the fifth-year courses in a work-study format, thereby consolidating its professional experience.

The program is structured to cover a variety of essential topics in the luxury business. Students take courses in strategic marketing, event and digital communication, brand management, and much more. They also learn to master communication tools and develop skills in project management and leading multidisciplinary teams.

The program's strength lies in its international focus while promoting professional development.

The curriculum includes 65 school days per year. Each year, students earn 60 ECTS credits, enabling them to validate their degree and training both in France and internationally. If they choose to complete their final year in Riverside, California, they will obtain a dual degree.

• Courses fully taught in English
• To improve its English level
• Departure abroad
• New York or Milan in 1st year of Mastère
• Opportunity to obtain a dual degree in the United States
• or to complete a work-study program in France work-study program in Paris during the final year
• Acquisition of luxury culture
• with a focus on fashion and accessories