En bref
| Statut | Privé |
|---|---|
| Accréditation(s) | QUALIOPI |
| Niveau RNCP | Titre RNCP de Niveau 7 |
| Niveau d’études | Bac +5 |
| Rythme | Temps plein - Alternance |
| Modalité | En présentiel |
| Date de rentrée | Oct. 2025 |
| Date de fin | Oct. 2027 |
| Durée | 2 ans |
| Formation reconnue par l'État | Oui |
Description
Specialize in two years in marketing, communication, digital marketing and management, entirely in English, with opportunities for international departures. Duration:65 school days per year Start Date:September RhythmInitial RNCP Title:Level 7 professional certification Rates9 765€ - 10 460€ Admission levelBac+3 Program Content 1st year InitialSTRATEGIC MARKETING IN THE LUXURY INDUSTRYEvent strategyMajor: Brand identity & brand management in fashionProduct managementLuxury codes BUSINESS MANAGEMENT IN LUXURY INDUSTRYConsumer and communication lawPurchasing and quality in luxury industryCRM and data analysisBusiness with Asia, USA and Middle East COMMUNICATION TOOLSAdobeOffice software applicationsE-learning (LV2) WORKSHOPSTextile and leatherLeadership & managementEvent challenge SEMESTER IN NEW YORK AT BERKELEY COLLEGEProduct developmentFashion public relations and eventsSustainability in fashionFashion innovation and digital transformation OR IN MILAN AT ACCADEMIA DEL LUSSONew product development and merchandisingPersonal brandingMade in Italy & luxury goods systemDigital sales strategiesBusiness ethics and analytics Rhythm :SEPTEMBER TO JANUARYCourses 3 days / week JANUARY TO MARCH AND MAY TO AUGUST2 months internship (minimum) APRIL TO JUNESemester in New York, Berkeley Collegeor in Milano, Accademia del Lusso 2nd year Dual degree's program 1 YEAR ABOARD IN RIVERSIDE UNIVERSITY OF CALIFORNIARhythm:SEPTEMBER TO JUNERiverside University, California ORA WORK-STUDY PROGRAM IN FRANCERhythm:SEPTEMBER TO SEPTEMBER1-Day a week (Saturday) MARKETING, COMMUNICATION AND DIGITALOmnichannel and international distribution strategyBusiness plan & budget STRATEGIC BRAND MANAGEMENTMajor: Brand management fashionSustainability in luxurySupply chain managementIntellectual property lawLeadership and management COMMUNICATION TOOLSBusiness English / TOEICLV2 (e-learning)Personal branding including professional final oral FINAL STUDIES PROJECTFinal thesis or entrepreneurship or Club Luxe TECHNICAL WORKSHOPFashion and accessories WORKSHOPS AND CONSULTING PROJECTS360° communication strategyE-businessAdwords certificationCRM, data analysis and AICrisis communication MINOR (TO CHOOSE COMPLEMENTARY WITH THE MAJOR):Brand management in a cosmetics and perfumesBrand management in jewelry and watchesBrand management in hospitality, gastronomy and wine and spiritBrand management in luxury cars, yachts and lifestyleBrand management in real estate The certifications awarded by EIML Paris are recognized by the French State.Upon completion of the program, you will receive a Level 7 Professional Certification as “Manager International en Marketing du Luxe” (International Luxury Marketing Manager).Level 7 professional certification recognized by the French State, registered in the National Directory of Professional Certifications by decision of the Director General of France Compétences dated 01/10/2024, issued under the authority of VIDENUM RNCP39579. CAREER OPPORTUNITIESInternational brand managerDigital marketing managerSocial media managerInternational PR managerProduct managerEvent project managerExport managerRetail store managerInternational Marketing manager
Objectifs de la formation
International Program Master’s at EIML Paris trains students in luxury marketing, communication, digital marketing, distribution and management. This program, taught entirely in English, spans two years and includes study trips to iconic cities, either New York or Milan, in the first year of the Mastère’s program. It enables students to acquire the theoretical and practical skills necessary to manage teams and projects in the luxury sector on an international scale.In the first year, students spend a semester at Academia del Lusso in Milan or Berkeley College in New York. During the second year, they have the opportunity to study for a full year at University of California, Riverside (UC Riverside), to obtain a dual degree, thus opening doors to an international career. The other option is to stay at EIML Paris to attend the fifth-year courses in a work-study format, thereby consolidating its professional experience. The program is structured to cover a variety of essential topics in the luxury business. Students take courses in strategic marketing, event and digital communication, brand management, and much more. They also learn to master communication tools and develop skills in project management and leading multidisciplinary teams.The program's strength lies in its international focus while promoting professional development.The curriculum includes 65 school days per year. Each year, students earn 60 ECTS credits, enabling them to validate their degree and training both in France and internationally. If they choose to complete their final year in Riverside, California, they will obtain a dual degree.
Points forts
Courses fully taught in EnglishTo improve its English level Departure abroadNew York or Milan in 1st year of Mastère Opportunity to obtain a dual degreein the United States or to complete a work-study program in France work-study program in Paris during the final year Acquisition of luxury culturewith a focus on fashion and accessories
Ces formations peuvent t’intéresser
Ce qu’ils pensent de la formation
Découvre l’école
Les avis sur le campus EIML - PARIS
- 585 %
- 411 %
- 30 %
- 22 %
- 12 %
Prends déjà tes marques
- 35 Quai André Citroen, Paris 15e 75015
- Métro stations Javel-André Citroën et Mirabeau
- RER station Avenue du Président Kennedy Radio France
- Bus (lignes 22, 30, 62, 72, 88…)
- Velib’ station Javel-André Citroën
- Centre commercial Beaugrenelle
- Le Café Le Cordon Bleu