MSc luxury marketing in a sustainable world (marketing du luxe dans un monde durable) MBS

Description

France has developed excellence centers widely recognized around powerful actors in the marketing, luxury and fashion industries. One of the key driver for this continuous success has been the ability to build an efficient marketing of excellence through advanced techniques and methods.

Our Msc allows graduate to better understand and master this unique savoir-faire, the so-called French Excellence, which attracts corporations around the globe looking for talented young managers. Our graduate will be equipped with a strong sense of innovation, a creative mindset coupled with hands on knowledge of luxury products. This will allow our graduate to shine in contributing to the creation and launch of high quality and original products or services, and then in their efficient branding, marketing and selling.

Our MSc in French Excellence and Luxury is a 10-month program preparing students for an international management career in the industry of luxury, fashion and excellence. It offers students a true multi-cultural and international experience in our campus based in Montpellier, South of France.

Students will develop their general management skills and explore the different way to transpose these knowledge and expertise to the luxury, fashion and excellence industry. They will discover the inner functioning and specificities of luxury markets, the new trends, the design and organization of the main actors. Business projects throughout the year will pace the academic experience and give students the opportunity to gain valuable work and real-life experience.

Various company visits will be organized including a 1 week trip to Paris, luxury shops and fabrics visits, fashion events… Students will have the chance to participate in different seminars, workshops and meeting, where companies come to our campus to meet their future managers and high-quality interns. Our career center and alumni network are also providing students with a full range of workshops and tools to enhance their career.

Programme

• Fondamentaux du marketing du luxe : histoire, spécificités et enjeux contemporains
• Stratégies durables dans le luxe : intégration de la RSE et pratiques écologiques
• Innovation produit et communication responsable : développement durable et storytelling
• Gestion de la chaîne d'approvisionnement durable : sourcing, production et logistique éthique
• Analyse stratégique et prospective : évaluation d’impact et adaptation aux tendances globales

Objectifs de la formation

• Comprendre les enjeux du marketing de luxe dans une optique durable et éthique
• Développer des stratégies marketing innovantes intégrant les principes de durabilité
• Analyser les comportements des consommateurs du luxe responsables et adaptes les offres
• Utiliser les outils numériques et technologiques pour valoriser la durabilité dans le marketing
• Évaluer l’impact social et environnemental des stratégies marketing dans le secteur du luxe