Mastère spécialisé mvs - management vins & spiritueux KEDGE Business School Paris

Description

Growing international competition, the concentration of the market main actors, the emergence of highly competitive producing regions, changes in wine and spirits consumption, new methods of distribution, a wine industry still facing overproduction in the years to come, require increasingly high levels of professionalism from its leaders.

We aim at offering a programme in the front line of current issues in the global wine and spirits industry. Allying theory and practical cases, our ambition is to create adaptable managers and provide them with a clear vision of the international scope and specificities of the industry.

Designed by international experts both in management and in the knowledge of wine and spirits, the programme perfectly meets the current industry needs.

Programme

GAIN MANAGERIAL, COMMERCIAL AND TECHNICAL COMPETENCIES IN THE WINE AND SPIRITS INDUSTRY:

All the management topics covered are applied to wine and spirits specificities: Strategic marketing, Main trends in WS marketing, Sales and Negotiation, Economics, Corporate Finance, Law, Entrepreneurship, Strategic management, Human resource management.

GAIN A GENUINE KNOWLEDGE OF WINE AND SPIRITS: 60 hours of training to obtain the world famous WSET® Level 3 Award in Wines, with a specific path proposed by Bordeaux WINE CAMPUS, the “Beginner to expert programme”. An additional focus on spirits will be offered.

MEET EXPERTS: Visit wine and spirits producers and negociants, attend seminars, travel in the main European wine or spirits producing regions.

Objectifs de la formation

• Maîtriser les spécificités des secteurs vins et spiritueux, de la production à la distribution
• Développer des compétences en management international et stratégie commerciale adaptée aux marchés du vin et des spiritueux
• Acquérir des connaissances approfondies sur les réglementations, normes et certifications du secteur
• Être capable d'élaborer et piloter des plans marketing innovants et adaptés aux segments cibles
• Maîtriser les techniques de négociation commerciale et de gestion de la relation client dans un contexte international