MSc - International Marketing and Business Developpement (MSc) - SKEMA Paris
| Niveau d’études visé | Bac +5 |
|---|---|
| Durée de la formation en année | 1 an |
| Statut de l’école | Non renseigné |
| Rythme de formation | Temps plein |
| Modalité | En présentiel |
| Prix | 13000 € |
Description
Students will achieve a broad understanding of the strategic and operational aspects of marketing, combining an awareness of business development objectives with an appreciation of
intangibles and the creative side. The core modules will integrate new thinking on marketing. A range of options will allow students to focus on more specific career orientations (web, retail, B2B,
communication… etc).
The programme will integrate elements of market intelligence, sustainable development and knowledge management as well as cutting-edge insights into consumer behaviour and social networks. It will also reach out to other disciplines, such as sociology and anthropology to enrich
students’ understanding of how meaning and value are created.
By providing a well-rounded profile and a touch of differentiation, the MSc in International Marketing and Business Development opens the door to a range of careers in marketing, sales and
business development: marketing research, trend agencies, communication and events agencies, marketing or product managers, trade marketing or category managers, sales and
business development, key account managers, purchasing...
In an SME or start-up, graduates would be ideally placed to become a sales and marketing manager with a strong business development approach and especially suited to jobs in international market development. Students have found jobs in a variety of areas: consumer goods (Procter & Gamble, Danone, Kraft, l’Oréal, Ricard, Campari), hi-tech (Microsoft), retail (Carrefour, Auchan, Leroy Merlin), B2B (Mane, Virbac, Hilti, Xerox), brand agencies & consulting (Frost & Sullivan, The Brand
Nation)…
Thématiques abordées
- Marketing stratégique : gestion de la marque, innovation, et analyses marketing approfondies
- Développement commercial international : techniques de vente, négociation interculturelle, et prospection à l’international
- Communication et digital marketing : campagnes digitales, marketing direct, réseaux sociaux, et e-commerce
- Management interculturel et gestion de projets internationaux : adaptation aux environnements multiculturels, leadership et gestion d’équipes globales
- Personnalisation du programme avec des options selon les campus (ex : luxe et tourisme à Sophia Antipolis, marketing direct à Lille)
Objectifs de la formation
- Analyser les marchés internationaux et élaborer des stratégies marketing adaptées.
- Conduire des projets de développement commercial à l’échelle globale avec efficience.
- Utiliser les outils digitaux pour optimiser la communication et la performance commerciale.
- Maîtriser les techniques de négociation interculturelle dans un contexte international.
- Évaluer les performances marketing et ajuster les plans d’action en fonction des indicateurs clés.
Points forts
- Marketing and business development go hand in hand, using innovation, creativity and agility to drive top-line growth in companies. Tomorrow’s marketers must be able to create value across borders and cultures in diverse and often turbulent markets. They will have to combine a broad awareness of the forces driving those markets as well as the ability to use analytics and information to gain customer insight.
- This programme challenges students with new ideas while making application a watchword, thus preparing them to survive in the fast-moving global knowledge economy.
- Through specialisations, electives, projects and the internship, students are able to tailor their profile or add a touch of differentiation.
- The programme has strong links with companies who are keen to recruit good candidates able to combine sound marketing analysis with an interest for sales and business development and
an awareness of strategic issues.
Run on three different campuses, the programme seeks to reach out to local specificities in the electives: tourism, luxury and hi-tech in Sophia, retail and direct marketing in Lille…
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