Master - Web Marketing and International Project Management (MSc) - SKEMA Sophia Antipolis
| Niveau d’études visé | Bac +5 |
|---|---|
| Durée de la formation en année | 1 an |
| Statut de l’école | Non renseigné |
| Formation reconnue par l’État | Oui |
| Rythme de formation | Temps plein |
| Modalité | En présentiel |
| Prix | 13000 € |
Description
This MSc produces graduates who are competent, practised and experienced in three key areas the job market requires: project management, new technologies and web-marketing, and the
development of new business ideas.
The MSc achieves this by redefining the role of the student: students take on the role of junior consultants from the beginning of the year. At the start of the year companies come to SKEMA to present projects they would like students of this MSc to manage. They are real life assignments with expected deliverables, budget and deadlines to respect. Students choose the project they would like to work on, and start working immediately.
The programme is structured so that students are presented with relevant web-marketing and
project management concepts in class. Students then apply the concepts taught in class to the projects they are working on. All the while, they are guided by the professor-coaches who
monitor their work, giving feedback and calling for revisions when needed. Over recent years students have done projects for companies such as Amadeus, Orange, IBM, Dow AgroSciences,
Air Cannes, the Opera of Nice, Nike… Projects included product launches, website creation, web-marketing, events management, re-branding…
Career opportunities
Project manager, product marketing manager, communication manager, consultant in web-marketing, management consultant, media planning consultant, web analyst, quality and sales
management.
This programme goes across many domains of management (communication, marketing, project management, sustainable development, web-site, graphic design, brand and product management…) with expertise in internet, new technologies and web-marketing.
In all sectors, graduates of the programme manage new product launches, services, events and franchises; they also manage and develop corporate and business websites.
Thématiques abordées
- Stratégies de Web Marketing : SEO, SEM, marketing des réseaux sociaux, content marketing
- Gestion de projets internationaux : planification, coordination, outils collaboratifs, gestion interculturelle
- Digital Analytics et Big Data : collecte de données, analyse comportementale, KPIs et reporting
- Commerce électronique et transformation digitale : plateformes e-commerce, UX/UI, innovation digitale
- Leadership et développement professionnel : communication interculturelle, gestion d’équipe, négociation internationale
Objectifs de la formation
- Maîtriser les stratégies de marketing digital et les outils analytiques pour optimiser la performance web
- Développer des compétences en gestion de projets internationaux, incluant la planification, le pilotage et la coordination multiculturelle
- Acquérir la capacité à concevoir et mettre en œuvre des campagnes marketing intégrées adaptées aux marchés globaux
- Comprendre et appliquer les principes du commerce électronique et des nouvelles tendances digitales dans un contexte international
- Analyser les données clients et les indicateurs de performance pour prendre des décisions marketing éclairées et orientées résultats
Points forts
The programme has strong partnerships and close links to companies. These partnerships provide five main benefits:
- Technical skills and knowledge
You will gain expertise in the creation of products, services or events. Working on a real project for a company, you apply managerial skills in marketing and web-marketing, on- and off-line communication, business plans, legal issues, web-site creation / design / management, CRM and e-CRM, e-commerce, change management…
- Expertise in managing teams and communicating with stakeholders
You work in teams with specific responsibilities and assignments. You also manage company meetings and professional presentations. Students acquire skills in team-working; this will
be of value to recruiters.
- Creativity and capacity to develop new business ideas
The partner companies’ need for new ideas and creativity is the main reason for working with students on projects.
- Being coached by seven experts on your company project.
These experts are consultants or CEOs. They teach subjects according to their area of expertise and then coach you on your project.
- Professional and practical added value
By the end of the year, you will have had hands-on experience with professional plans and frameworks such as: action plans and activity reports to manage teams; communication, risk,
quality and business plans; project plans, and specification plans. You will also have mastered tools to schedule and realise the strategic analysis of a project.
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