SKEMA Business School - Sophia Antipolis

Sport Management
Peu développée en France, notamment au niveau Bachelor, cette spécialisation ne s’adresse pas uniquement aux sportifs de haut niveau ou aux professeurs de gymnastique qui souhaiteraient se reconvertir. Elle a pour objet de former des managers qui pensent le sport en termes stratégiques et qui évolueront au sein de structures privées ou publiques. L’évènementiel sportif offre de nombreux débouchés, ainsi que les activités qui mettent en relation le monde du sport et le monde de l’entreprise. L’entraînement, le marketing des produits dérivés (merchandising), le management d’un centre de loisirs mais aussi la gestion d’une carrière, la production et l’organisation d’événements, la négociation des contrats de sponsoring… réclament des formations très spécialisées et requièrent des compétences spécifiques.
Management and Entrepreneurship
La fonction de management intègre deux dimensions: la prise de décision et la conception de schémas organisationnels efficaces qui permettent aux équipes d’atteindre les objectifs fixés. Les cours de spécialisation préparent les futurs managers à aborder les aspects quantitatifs et qualitatifs de la vie des entreprises. La démarche du manager se fait quasiment scientifique lorsqu’il s’agit de définir des objectifs chiffrés, d’améliorer des performances opérationnelles, de coordonner des tâches, ou encore de gérer des budgets. Les aspects qualitatifs concernent les relations humaines au sein des équipes et les cours approfondis permettent aux étudiants d’aborder les problématiques du recrutement, de la formation, de la rémunération des collaborateurs.
Business Administration
Les étudiants qui choisissent cette spécialisation acquièrent une formation généraliste en gestion des entreprises qui leur permettra d’être opérationnels immédiatement après l’obtention du Bachelor. Ils disposeront d’une excellente connaissance des enjeux et des pratiques du monde des affaires, ouvrant la voie à une gamme très étendue de postes à responsabilité. Cette spécialisation est une combinaison équilibrée des grandes disciplines de la gestion: marketing, management, comptabilité et finance, systèmes d’information.
Hotel, Travel and Tourism Management
Le secteur du tourisme est en expansion constante. Toutes les branches d’activité, les marchés, et les métiers bénéficient du développement récent et de ses pratiques commerciales. Les études de management touristique et hôtelier rendent compte de cette diversité et permettent aux étudiants de développer leurs talents de créativité, d’organisation et de gestion. Sur la Côte d’Azur où est implantée SKEMA Bachelors, le tourisme est le principal facteur d’attractivité internationale
Finance
La globalisation des échanges a pour contrepartie la constitution de volumes énormes de liquidités qui cherchent à s’investir un peu partout dans le monde. Dans une sphère financière en pleine expansion, les intermédiaires et les marchés financiers sont en recherche permanente de jeunes collaborateurs capables de comprendre et de maîtriser rapidement les mécanismes et les produits financiers les plus complexes, de proposer des montages judicieux, d’interpréter et de prévoir l’évolution des différents secteurs économiques. Les formations en Finance proposées par les universités d’accueil permettent d’acquérir une très bonne connaissance des pratiques et des moyens de financement des entreprises au sein d’un système financier complexe et organisé.

- Marketing
Les études en Marketing offrent de nombreux débouchés dans les branches du commerce et de l’industrie, dans une perspective traditionnelle de valorisation des produits ou des services, ou dans une optique de mise sur le marché de produits à fort contenu technologique. Les débouchés sont très nombreux dans le secteur de la publicité, le développement de nouveaux produits, le management des marques, la direction des ventes, le marketing on-line, le marketing des services. Les étudiants ayant choisi de se spécialiser dans cette discipline acquièrent une bonne compréhension des relations complexes entre les producteurs et les consommateurs, dont les besoins et la sensibilité-prix auront été analysés ! Ils pourront ensuite se spécialiser dans une des branches du marketing, comme le marketing international, le e-marketing ou encore le marketing B to B.
- Adverstising and Promotion Management
Les techniques de publicité et de promotion occupent aujourd’hui une très large place dans la stratégie de Communication des entreprises. Cette spécialisation apporte à nos étudiants les techniques-clés afin de concevoir un plan média, rédiger un brief agence, gérer un budget, etc…
La publicité permet de développer la notoriété et l’image d’un produit ou d’une marque dans le but d’influencer les comportements d’achat et de consommation. C’est un monde professionnel qui bouge très vite et qui reconnaît les managers qui se montrent créatifs.
- International Business Development
L’internationalisation des économies est à l’origine de nouvelles opportunités mais aussi de nouvelles menaces pour les activités des entreprises et des organisations. La connaissance de l’environnement international des affaires, la maîtrise des bonnes pratiques et des méthodes de management, de marketing et de gestion internationale sont une réponse à ce défi. Loin de se restreindre à la seule maîtrise des pratiques du commerce international, cette spécialisation prépare les étudiants à devenir des décideurs dans des environnements internationaux et multiculturels. Les études se concentrent sur la compréhension des dimensions économiques, sociales, culturelles du “global business” et sensibilisent les étudiants à l’élaboration de véritables stratégies internationales d’entreprises. Très exigeante, cette spécialisation demande la maîtrise d’au moins trois langues vivantes et elle encourage la mobilité internationale des jeunes diplômés.
- Public Relations & Media Communication
Les Relations Publiques ont pour but de créer, maintenir et améliorer l’image publique de l’entreprise. Elles comprennent donc une grande variété d’activités telles que le conseil en image, les relations avec la presse, la gestion de crise,
les activités de sponsoring et de mécénat, le media training et la création évènementielle.
- Corporate Communication & Event Management
Cette spécialisation offerte en cursus échange concerne tout ce qui a trait au capital d’image de l’entreprise : branding, communication interne et externe de l’entreprise, réputation etc. Avec cette spécialisation, les étudiants développeront des compétences appréciables dans toutes les branches de la Communication ; Ils seront aussi des managers capables de gérer des projets ou des entreprises.

Mechanical Engineering & Management
Mechanical Engineering est une formation qui se rapproche de celles d’ingénieurs généralistes françaises. Les spécialisations proposées au niveau du Master of Science sont la mécatronique, la robotique, les matériaux, la mécanique des strCette uctures ou l’aéroacoustique. Certaines universités partenaires de SKEMA Bachelors proposent également un Bachelor en mécatronique. De nature très généraliste, cette formation offre ainsi des débouchés dans des secteurs d’activités très variés liés à l’aéronautique, l’automobile, l’armement, au génie climatique, à l’énergétique, et à la mécanique en général.
Genetics & Molecular Biology
Cette spécialisation permet de former des biologistes se destinant à des carrières dans la recherche fondamentale ou en recherche et développement, notamment dans le domaine des biotechnologies. Cette spécialisation s’intéresse aux organismes vivants du niveau microscopique au niveau macroscopique
Civil and Environmental Engineering
Civil and Environmental Engineering est une formation pour le bâtiment et travaux publics, la gestion des ressources naturelles et énergétiques, ou l’aménagement du territoire en adéquation avec les politiques de développement durable. Les formations anglo-saxonnes ont depuis longtemps intégré dans leurs programmes des cours de management des ressources naturelles offrant ainsi une formation à double compétence (management et scientifique). Les spécialisations, proposées la plupart du temps dès la troisième année du Bachelor, sont la construction, la gestion des ressources, la géotechnique, les structures et matériaux, ainsi que les infrastructures de transport.
Ocean Engineering
Ocean Engineering forme des ingénieurs en construction navale avec des spécialisations en architecture (structures côtières, structures offshore, navires), propulsion ou matériaux. Nos universités partenaires offrent la possibilité de faire une double spécialisation en aerospace et ocean engineering en ou ans selon les cas. La formation donne alors les compétences nécessaires au développement de navires de type hydroptère.
Biological Systems / Biomedical Engineering
Biological Systems / Biomedical Engineering forme des ingénieurs maîtrisant les biotechnologies, avec des spécialisations dans les domaines de l’imagerie médicale, les biomatériaux, et bio-systèmes. Ces spécialisations sont souvent proposées dès le Bachelor en troisième ou quatrième année et se poursuivent au niveau Master. Les débouchés se retrouvent dans le monde médical et pharmaceutique, le monde agricole, l’industrie alimentaire, les bioénergies et biocarburants

Le diplôme Bachelor est le diplôme de référence post-bac le plus délivré dans le monde.Le Bachelor in Global Management, formation sur 4 ans, est reconnu par les entreprises internationales ce qui permet de rentrer sur le marché du travail, ou d’accéder à la poursuite d’études de niveau supérieur de type Master of Science.

This programme is designed to help participants develop an in-depth understanding of audit, management control and information systems, and of the different ways they contribute to
competitive advantage, wealth and the advancement of society.
The MSc provides students with a range of knowledge, tools and skills and the ability to use them in a variety of operational and entrepreneurial situations in order to become responsible
managers and contribute to sustainable development.
Students develop the ability to think analytically in order to successfully apply their knowledge and technical expertise to the solution of real business problems.
The programme supports and encourages students to develop their individual managerial and research capabilities in order to become key actors of change for their companies, profession and
the global business environment.
In-company projects and assignments
Preparation of management accounts
Planning, budgeting, and forecasting management reporting for decision-making
Product and service costing
Information management
Project Appraisal
Project Management
Working Capital Control
The impact of the setting up of a new information system on management control
The impact of the setting up of a new decisional data processing on a management control system
The optimal organisation of software bricks within an organisation…
Career opportunities
Internal and external auditing; consulting, specialised auditing (IT, marketing), management controlling, industrial management controlling, consolidation management, chartered accountancy, administrative and financial management.

The MSc in Supply Chain Management & Purchasing (SCMP) provides a unique opportunity for acquiring a specialist qualification in the area of supply chain management, combined with a generalised one in project management.
This MSc programme is designed for practising professionals, mid-career managers and graduates seeking specialised training in the complementary fields of purchasing, supply chain management
and project management at managerial level.
Career opportunities
Graduates of this MSc have strong potential for recruitment in a wide range of industries and sectors. The field of purchasing and supply chain offers a variety of possible assignments and jobs ranging from generalist supply chain management, materials management and project management to specialist purchasing, procurement, demand planning, logistics & transportation, as well as consulting positions.

Careers in corporate finance are undergoing critical changes in the global economy. Practitioners have to face new demands and challenges, and become true business partners at decision
making levels.
The programme aims at providing participants with solid technical knowledge and skills, as well as the transversal competencies which are required to manage complex financial situations in an international environment. Special emphasis is placed on innovative tools and practices.
Participants are trained on real life case studies, which focus attention on business and the role of financial management in market/customer driven strategies.

In-company projects and assignments
Implementation of a balanced scorecard for strategic performance management in a multinational software company
Business development of new structured products on the French market

Career opportunities
Financial managers, Treasury managers, Credit analysts, Business development managers, Internal auditors, Financial controllers

- Eco-system of Innovation
Innovation is like an iceberg and a tropical forest. It is like an iceberg because what you see above the surface is just a small part of the content. It is like a tropical forest because, like a biological ecosystem, a variety of elements is necessary for life to develop. The course is organised to discover what is under the surface of innovation and the multiplicity of actors necessary to develop rich innovative environments.
- Entrepreneurial Finance
Entrepreneurial finance has two main characteristics if compared with traditional corporate finance. Because it deals with a new activity, there are neither financial flows nor assets to get funded and the entrepreneur has to raise significant amounts of money to finance the activity. The second characteristic of entrepreneurial finance is that it is risky. For those two reasons funding is mainly in capital and the players are not traditional banks but Business Angels, Venture Capitalists and the financial markets. Therefore the main expertise of finance experts is capital raising and valuation of the project.
- Advanced Strategy
Business strategy is a predictor of firms’ innovation behaviour. Too often, entrepreneurs do not pay enough attention to the critical issue of aligning innovation practices with strategic posture to generate value innovation. Strategy-innovation fit must be thought of as a continuous adaptive cycle. The course provides students with in-depth understanding of strategy theories from an innovation perspective. It bridges the gap between theory and the practice of strategic management through the critical analysis of research papers and case studies. The course emphasises controversy, thus anchoring student critical judgment and decision-making capabilities in robust knowledge bases.
- Strategic Marketing of Innovation
The marketing of innovation is different from traditional marketing because the product is often new and the market does not exist so far. Therefore most of the failures of innovative products or services are due to marketing reasons. The course will present the specificities of marketing of innovation, and the students will discover a unique marketing method, ISMA 360°, developed at SKEMA, which is widely recognised as one of the most advanced in the field.
- New Venture and Business Plan
This course will take the student from innovative idea creation to early start-up activities and acquisition of the first clients for a new business. Central to this process is the iterative creation and fine tuning of a business plan, development of understanding the uses of the business plan for management of key activities and for attracting outside investors.
- Eco-design
Eco-design is a process helping companies develop competitive and innovative low environmental impact products. The main principle consists of including environmental criteria in the early stages of the design process of products, throughout its development, taking into account aspects of its entire life cycle. This course aims at giving useful and main knowledge on eco-design: principles, methodologies, tools, impacts on the innovation process, external and internal information flow and cost flow.
- Strategies of High-growth Businesses
Some businesses outperform others in terms of growth of in annual sales turnover, number of employees, and profit. What characterises these organisations? What do they do better than their competitors? This course aims at analysing the propelling ingredients commonly found among these companies, which contribute to constantly improve the performance of a specific business model. Students will learn to identify these success factors.
- Technology and Innovation Management
The technology-management interface will be explored from two perspectives:
(1) the management of the technological environment
(2) the impact of technology and innovation on business processes and functional areas of the company, whatever the technological intensity of the company.
- Solutions-based Selling
A key challenge of innovators is to define a valuable selling policy to attract customers and to establish the company on its market. Another key challenge is to understand customer expectations in detail and to propose a solution which is no longer a single product or service, but a solution designed to satisfy customer need. This course deals with those issues, giving the participants knowledge and skills to define a sales policy, including negotiation skills.
Career opportunities
- Entrepreneur
- Incubator advisor, investor
- Marketing and sales in innovative start-ups
- Development of new activities in exis

The programme this year has been remodelled to take into account the “new normal”. The programme educates students in a personalised academic environment for success in a wide
variety of finance jobs. It gives students practical expertise in the key areas of finance within the new post crisis (2008 and today again ) financial environment in the fields of trading, risk management, sales, investment advisory, sustainable finance… Secondly, it teaches these courses within a global macro-economic and financial environment with market-oriented courses that will enable the students to become conscious of a new financial and economic environment including a key component that may remain with them throughout their careers: a stockpile of world debt.
The availability of Reuters and Bloomberg terminals with existing live quotes and up-to-the-minute financial information from different exchanges allows students to follow and better understand the correlation between geopolitics, economics and the financial markets.
The programme’s objective is to prepare students to adjust to an ever-changing volatile economic and financial environment by giving them regular access to experienced financial specialists who strive for a delicate balance between the importance of
strong academic skills and practical market experience.
In company projects and assignments
- Correlation between commodities and equities
- Dividend swaps as a new asset class
- Forward curve as a forecasting tool in the soft commodity market and its Granger casualty test
- Oil and natural gas correlation
- To what extent does Islamic finance banking present a growing stable and safe banking system?
- Leveraged ETF: the real correlation with their index
Career opportunities
Trader, broker, sales analyst, risk manager, controller, investment
advisory...

Our one-year multi-campus programme is designed for future global business leaders, providing students with the necessary general management and multicultural skills and knowledge.
Each semester, students can study at a different SKEMA campus in Asia, Europe or America; this means students gain real exposure and experience in different markets.
The same disciplines are taught in each campus, with strong localisation relevant to the location. The autumn/fall semester focuses on globalisation and the way that the region —the Americas, Asia, or Europe— deals with globalisation. In the spring semester, course content on each campus is totally specific to the region.
Our professors come from all around the globe. They are entrepreneurs, innovators, research directors, CEOs, VPs of marketing, directors of finance; and they have worldwide reputations in their fields.
Classes are small enough to allow for close personal contact with teachers and classmates. In recent years, MSc IB classes have been made up of students of some 25, or so, countries.
This highly international class composition transforms projects and team work into valuable cross-cultural working and learning experiences.
The teaching approach is applied and participatory: real projects with businesses are carried out so students are operational, employable managers by the end of the year.
Students on this MSc will understand the challenges and issues associated with sharing knowledge and innovation across borders and continents. The programme strikes the balance
between practical business applications and cutting-edge research and ideas.
Core courses provide the knowledge to survive in the global knowledge economy:
- how industries change and firms compete
- how markets should be managed and financial decisions made
- how to cope with diversity and legal issues.
All courses and tutorials are taught entirely in English, allowing students to have a perfect command of the business and technical terminology that is expected from international commerce and trade managers in multinational companies.
Diversity, business sense, adaptability, the right mix of strategy and hands-on... that’s our global MSc programme.

The Luxury and Fashion Management MSc is international in its orientation, reflecting the industry itself: international manufacturing and distribution, cross-border ownership, and global branding and communications.
This MSc recognises that design, trend-recognition and marketing skills –rather than production/manufacturing skills– are what make today’s luxury and fashion firms successful. These skills are the skills related to new product development, marketing, strategic brand management and
communications delivery.
Motivated students are educated in an individualised academic environment for success in the fast-moving world of fashion and luxury. These skills are taught within a global macro-economic and financial environment along with market-oriented courses.
The programme’s objective is to enable students to achieve their career ambitions by: giving students regular access to experienced fashion and luxury specialists who have both strong academic skills and practical in-company experience; improving and expanding participating students’ career prospects by providing them with training in fashion and luxury management as well as understanding the issues in international trends and working across cultures; for those who may be working or studying outside the field of art, fashion and luxury, this programme will provide the opportunity for a change in career direction.
Career opportunities
Recent graduates have been recruited around the globe into a wide range of fields by leading fashion or luxury institutions and multinational corporations such as DHV, Rodriguez, Dassault, LVMH, Baume & Mercier, Hermes, Jitrois, Caudalie, BETC Design, Gucci Group….

The MSc in Strategic Event Management and Tourism Management gives students the tools, knowledge and attitudes to succeed in business events and leisure tourism– global economic sectors of increasing importance.
The specific objectives of the course are to advance students’ leadership skills, to develop understanding of strategy, gain a thorough appreciation of the nature and characteristics of users
of business events and of leisure visitors, and to provide students with the specialised management, marketing and knowledge management tools to become leaders in this rapidly changing environment.
The Strategic Event Management track is tailor-made for the MICE (Meetings, Incentives, Conferences, Exhibitions/Events) industry following extensive consultation with leading professionals in the field. The track profiles stakeholders within the industry (corporate, government and association clients, venues and event services and destinations) and follows market trends. It also focuses on teaching specialist strategic skills in the areas of
management, finance, information communication technology (ICT) and sales and marketing in the events and meetings management profession.
The Strategic Tourism Management track is multidisciplinary rather than built around specific areas such as travel or hospitality. Global strategic tourism issues and techniques are focused on, producing graduates who are able to choose from a variety of careers in, and related to, tourism management and marketing. Speciality areas cover tourism marketing, as well as the application of ICT tools in leisure tourism marketing and management.
Career opportunities
This MSc cuts across a number of disciplines, presented in two separate tracks: Strategic Event Management and Strategic Tourism Management. Graduates of this MSc find work in a broad range of supervisory, managerial and consulting positions in both public and private sector tourism or event organisations, often with a marketing and sales orientation.
Within a relatively short time span after graduating, Event Management alumni can be expected to go on to managerial posts within conference centres, international associations, professional conference organisers, destination management companies, convention bureaux, exhibition organisers etc. Similarly, Tourism Management graduates can go on to positions in destination, hotel, travel or distribution marketing and sales.

This MSc produces graduates who are competent, practised and experienced in three key areas the job market requires: project management, new technologies and web-marketing, and the
development of new business ideas.
The MSc achieves this by redefining the role of the student: students take on the role of junior consultants from the beginning of the year. At the start of the year companies come to SKEMA to present projects they would like students of this MSc to manage. They are real life assignments with expected deliverables, budget and deadlines to respect. Students choose the project they would like to work on, and start working immediately.
The programme is structured so that students are presented with relevant web-marketing and
project management concepts in class. Students then apply the concepts taught in class to the projects they are working on. All the while, they are guided by the professor-coaches who
monitor their work, giving feedback and calling for revisions when needed. Over recent years students have done projects for companies such as Amadeus, Orange, IBM, Dow AgroSciences,
Air Cannes, the Opera of Nice, Nike… Projects included product launches, website creation, web-marketing, events management, re-branding…
Career opportunities
Project manager, product marketing manager, communication manager, consultant in web-marketing, management consultant, media planning consultant, web analyst, quality and sales
management.
This programme goes across many domains of management (communication, marketing, project management, sustainable development, web-site, graphic design, brand and product management…) with expertise in internet, new technologies and web-marketing.
In all sectors, graduates of the programme manage new product launches, services, events and franchises; they also manage and develop corporate and business websites.

Le Master Digital Marketing de SKEMA Business School - Paris forme des experts capables de piloter la transformation digitale des entreprises. Au programme : stratégies d'acquisition et de fidélisation digitale, data analytics et marketing automation, SEO/SEA, social media marketing, e-commerce et mobile marketing. Les étudiants développent une maîtrise approfondie des outils analytiques (Google Analytics, CRM, plateformes programmatiques) et des compétences stratégiques pour concevoir des campagnes digitales performantes et mesurables. Le cursus intègre également le marketing d'influence, l'UX design et la conduite de projets digitaux en mode agile. Les diplômés accèdent à des postes de Digital Marketing Manager, Growth Hacker, Social Media Strategist, E-commerce Manager ou Data Marketing Analyst au sein d'agences digitales, de start-ups innovantes ou de directions marketing de grands groupes internationaux.

Le Master International Hospitality Management MSc de SKEMA Business School - Paris forme des leaders capables de piloter des projets d'envergure dans l'industrie hôtelière internationale. Le programme développe une expertise approfondie en gestion stratégique des établissements hôteliers, management des revenus et optimisation de l'expérience client. Les étudiants maîtrisent l'analyse financière propre au secteur, le développement de concepts innovants et la gestion interculturelle des équipes. La formation intègre des études de cas réels, des simulations de gestion et des projets en collaboration avec des acteurs majeurs de l'hospitalité. Les diplômés accèdent à des postes de direction opérationnelle ou stratégique : directeur d'hôtel, revenue manager, consultant en hospitalité, responsable développement pour des chaînes hôtelières internationales ou gestionnaire de propriétés de luxe. Ce parcours prépare également aux fonctions de management dans l'hôtellerie-restauration haut de gamme et les établissements innovants du secteur.

Objectifs du programme
Dispenser les connaissances et compétences nécessaires pour aborder le développement durable dans l’entreprise, et comprendre son intégration possible dans la stratégie pour en faire une force de développement de l’activité et non une contrainte.
Métiers & Carrières visés
Responsable DD en entreprise, Audit/Conseil, Analyste extra-financier, Gestion ISR, Ingénieur Eco-conception ou Créateur d’entreprise...
Missions en Entreprises
Missions de groupe 2011/2012 :
- La valorisation financière des services écologiques.
- Les équilibres économiques rural/urbain en milieu montagnard.
- Systèmes d’incitations à la consommation durable.
- Mise en place d’un incubateur sociétal à Mouans Sartoux.
- Création d’outils de participation citoyenne à Mouans Sartoux.
- Marketing durable.
- Stage dans des agences Onusiennes.
Missions individuelles (stages) :
- Mobilité durable.
- Immobilier et HQE.
- ISR.
- Stratégie DD d’entreprises diverses.
- Audit et Conseil.
- Energie.