Master - International Business (MSc) - SKEMA Sophia Antipolis
| Niveau d’études visé | Bac +5 |
|---|---|
| Durée de la formation en année | 1 an |
| Statut de l’école | Non renseigné |
| Rythme de formation | Temps plein |
| Modalité | En présentiel |
| Prix | 13300 € |
Description
Our one-year multi-campus programme is designed for future global business leaders, providing students with the necessary general management and multicultural skills and knowledge.
Each semester, students can study at a different SKEMA campus in Asia, Europe or America; this means students gain real exposure and experience in different markets.
The same disciplines are taught in each campus, with strong localisation relevant to the location. The autumn/fall semester focuses on globalisation and the way that the region —the Americas, Asia, or Europe— deals with globalisation. In the spring semester, course content on each campus is totally specific to the region.
Our professors come from all around the globe. They are entrepreneurs, innovators, research directors, CEOs, VPs of marketing, directors of finance; and they have worldwide reputations in their fields.
Classes are small enough to allow for close personal contact with teachers and classmates. In recent years, MSc IB classes have been made up of students of some 25, or so, countries.
This highly international class composition transforms projects and team work into valuable cross-cultural working and learning experiences.
The teaching approach is applied and participatory: real projects with businesses are carried out so students are operational, employable managers by the end of the year.
Students on this MSc will understand the challenges and issues associated with sharing knowledge and innovation across borders and continents. The programme strikes the balance
between practical business applications and cutting-edge research and ideas.
Core courses provide the knowledge to survive in the global knowledge economy:
- how industries change and firms compete
- how markets should be managed and financial decisions made
- how to cope with diversity and legal issues.
All courses and tutorials are taught entirely in English, allowing students to have a perfect command of the business and technical terminology that is expected from international commerce and trade managers in multinational companies.
Diversity, business sense, adaptability, the right mix of strategy and hands-on... that’s our global MSc programme.
Thématiques abordées
- Stratégie et management international : analyse des marchés globaux, élaboration de stratégies d'entrée et de développement, gestion interculturelle.
- Marketing international : étude des comportements d’achat internationaux, adaptation des mix-marketing, digital marketing global.
- Finance internationale : gestion des risques de change, financement des opérations internationales, évaluation des projets internationaux.
- Commerce international et négociation : techniques de négociation multiculturelle, logistique internationale, aspects légaux du commerce extérieur.
- Leadership et développement personnel : communication interculturelle, gestion de projet international, éthique et responsabilité sociale des entreprises.
Objectifs de la formation
- Comprendre et maîtriser le processus complexe d’internationalisation des entreprises
- Analyser et évaluer l’environnement des affaires internationales en tenant compte des différences culturelles, administratives, politiques et économiques
- Utiliser des méthodes et outils adaptés pour la prise de décision dans un contexte global
- Développer des compétences en gestion du multiculturalisme et de la diversité dans les équipes internationales
- Acquérir une expérience globale en intégrant les spécificités de plusieurs marchés internationaux via une formation multi-campus
Points forts
- Nowadays firms are often forced to go abroad to sell their products and services. Also key inputs like raw materials, components, human resources have to be obtained internationally. Business is in a phase of unprecedented internationalisation. This MSc will prepare you for it.
- The programme is well suited to students with a broad range of backgrounds, nationalities, qualifications and experience. The international student make up on the programme precisely suits the area of study, and team-work in these multi-cultural groups is an application of international business in itself.
→ The international teaching staff have both strong academic and professional experience and their teaching concentrates on the application of theory to practical business situations.
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