Master - In Marketing French Excellence (MSc) - NEOMA BS - Rouen
| Niveau d’études visé | Bac +5 |
|---|---|
| Durée de la formation en année | 1 an |
| Statut de l’école | Non renseigné |
| Formation reconnue par l’État | Oui |
| Rythme de formation | Temps plein |
| Modalité | En présentiel |
| Prix | 13000 € |
Description
In a increasingly globalised world, the notion of national branding is rapidly gaining importance as a lever to develop and promote commercial, political, and cultural differentiation. The pursuit of excellence in an aggressively competitive international environment is the common goal and challenge faced by business school graduates around the world. Nation states which enjoy the dual benefits of clear positioning, combined with dynamic and marketable heritage, enjoy considerable competitive advantage, if these variables are managed professionally and sustainably. In the pantheon of national brands France occupies a unique position, excelling in cultural diversity, scientific endeavour, hospitality, and business acumen.
The MSc. Marketing French Excellence provides the specialist tools and techniques opportunities to maximize these strengths on the world stage, and is intended for students interested in working for a French Business, nationally or internationally, and for those seeking to acquire skills and know-how applicable to the strategic development ambitions within developing economies.
Thématiques abordées
- Stratégies marketing et comportement du consommateur : segmentation, ciblage, positionnement, études de marché
- Marketing digital et communication : SEO, réseaux sociaux, publicité en ligne, gestion de la réputation
- Gestion de la marque et innovation produit : brand management, lancement de produit, marketing sensoriel
- Marketing international et gestion des ventes : adaptation culturelle, négociation commerciale, CRM
- Analyse des données marketing et prise de décision : outils analytiques, data-driven marketing, KPI
Objectifs de la formation
- Acquérir une connaissance approfondie des stratégies de marketing digital et traditionnel
- Développer la capacité à concevoir, planifier et exécuter des campagnes marketing efficaces
- Maîtriser les outils d’analyse de marché pour mieux comprendre le comportement des consommateurs
- Renforcer les compétences en gestion de projet marketing et en leadership d’équipes multiculturelles
- Être capable d’intégrer les innovations et tendances marketing dans une démarche d’excellence commerciale
Points forts
In an increasingly complex and competitive global environment, graduates from the program will have acquired the knowledge to make an informed choice, as they enter the professional world of International Marketing, together with the skills and understanding to maximize commercial and personal opportunities throughout their careers.
Initial job opportunities include : Marketing manager, Product manager / assistant, Brand manager / assistant, Manager international development and Communications manager.
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