Master 2 general management program (en anglais) iaelyon School of Management

Description

The General Management Program (Master MAE), flagship degree of iaelyon School of Management, offers an overall vision of Business Administration and a set of skills in General Management to participants of various academic and professional backgrounds: engineers, doctors, lawyers etc.
Designed for both French and international students the GMP is a full-time program entirely taught in English by iaelyon faculty members as well as international Visiting Professors and practitioners.

Durée : 1 an

Stage : 4 à 6 mois

Programme

• Strategic Management and Business Policy: competitive analysis, corporate strategy, and strategic implementation
• Marketing Management: market research, consumer behavior, digital marketing strategies
• Financial Management and Control: financial analysis, budgeting, risk management, and investment decisions
• Operations and Supply Chain Management: process optimization, logistics, quality management
• Leadership and Organizational Behavior: team dynamics, leadership styles, change management, and corporate ethics

Objectifs de la formation

• Intégrer les principes avancés de management et leadership dans un contexte international
• Analyser et résoudre des problématiques complexes liées à la gestion d’entreprise
• Développer des stratégies commerciales innovantes et adaptées aux marchés globaux
• Maîtriser la prise de décision basée sur des données quantitatives et qualitatives
• Communiquer efficacement en anglais dans un environnement professionnel multiculturel