MBA digital marketing and e-commerce (english) Istec Business School Paris

Description

Companies like Uber, Netflix or Airbnb did not exist 10 years ago. They all work with new processes, tools and models that require specific skills and an agile mindset.  The MBA Digital Marketing and E-Commerce was designed to prepare future graduates for these new requirements.

To adapt and differentiate itself from competition, companies need experts capable of thinking creatively who take advantage of each step of the digital transition to create new value for the clients and thus new opportunities. The focus of the program is in line with the expectations of a growing sector: define a strategy, generate traffic, manage a web project, retain customers, analyze the performance of a site and identify the impact of communication activities on-line, have become the key actions necessary for the success of a multi-channel company.

The Digital Marketing and E-Commerce program provides the necessary expertise through a wide range of skills related to the digital economy, both in terms of know-how and also in terms of knowing-how-to be.

Programme

• Digital Marketing Strategy: Market analysis, digital consumer behavior, brand positioning online
• E-commerce Platforms and Technologies: Website development, CMS, payment systems, mobile commerce
• Data Analytics and SEO: Web analytics tools, search engine optimization, performance metrics
• Social Media and Content Marketing: Social media campaigns, influencer marketing, content creation
• Digital Business Models and Innovation: Omnichannel strategies, digital transformation, customer experience management

Objectifs de la formation

• Maîtriser les stratégies digitales pour optimiser la visibilité et la performance des entreprises en ligne
• Analyser les comportements des consommateurs et utiliser les outils d’e-commerce pour maximiser les ventes
• Concevoir et gérer des campagnes marketing multicanales basées sur les données et les analytics
• Développer des compétences en gestion de projets digitaux et en leadership dans un environnement numérique
• Évaluer les nouvelles tendances technologiques pour anticiper les évolutions du marché digital