| Niveau d'études visé | Bac +5 |
|---|---|
| Durée de la formation en année | 2 ans |
| Statut de l'école | Privé |
| Formation reconnue par l'État | Oui |
| Rythme de formation | Temps plein |
| Modalité | En présentiel |
| Prix | Non renseigné |
| Accréditation(s) | CGE, AACSB, AMBA |
Description
The "Information and Communication Technology Business Management" program is unique in providing students with integration skills in both the ICT sector and management. It is based on a distinctive competence of the faculty and of instructors in research, student education and executive education, in the field of marketing of ICT-based products and services, strategy of ICT industry companies, economics and regulation of the ICT industry, e-business and management information systems.
A two-year Program
Full-time course program based on in-depth management education, a unique specialization, and is completed by validation of a thesis.
Competences
Participants acquire competences identified as crucial for high-technology companies in a converging and high velocity environment:
- how to assess the capabilities offered by technological systems from a marketing and financial point of view and design new business models and business plans;
- to make decisions taking into account the opportunities and constraints of public policies and regulations;
- to deal with the fierce market-led competitive environment of the ICT industry;
- to gain knowledge of the interactions between firms and other organisations in order to generate innovation, design new solutions and market them thanks to various cooperation modes, such as R&D agreements, strategic alliances, complementary product partnerships, or value-added reseller partnerships.
Language of teaching
This Program is only taught in English.
http://www.telecom-em.eu/en/content/ict-business-management
Thématiques abordées
- Innovation et stratégies digitales : gestion de l'innovation, transformation digitale, modèles économiques disruptifs
- Management des technologies de l'information : systèmes d'information, gouvernance IT, gestion de projets numériques
- Marketing et commerce digital : marketing digital, e-commerce, gestion de la relation client digitale
- Analyse de données et décision : big data, data analytics, outils décisionnels pour l'innovation
- Management interculturel et entreprenariat : leadership, gestion des équipes internationales, création de start-ups innovantes
Objectifs de la formation
The objective of this program is to give students the capacity to participate to all the phases of an innovation process in the converging
- Information and
- Communications
- Technology industry.
- It includes the analysis of regulatory, technological, business and market trends, the analysis of customer behaviour and expectations, the design of business models and business plans, the design of products and services in relation to
- R&D, and the launch of innovations on the market. The key capabilitiesdeveloped are mainly in strategy, marketing and business development.
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