Master - Strategic Events management and Tourism Management (MSc) - SKEMA Sophia Antipolis

The MSc in Strategic Event Management and Tourism Management gives students the tools, knowledge and attitudes to succeed in business events and leisure tourism– global economic sectors of increasing importance.
The specific objectives of the course are to advance students’ leadership skills, to develop understanding of strategy, gain a thorough appreciation of the nature and characteristics of users
of business events and of leisure visitors, and to provide students with the specialised management, marketing and knowledge management tools to become leaders in this rapidly changing environment.
The Strategic Event Management track is tailor-made for the MICE (Meetings, Incentives, Conferences, Exhibitions/Events) industry following extensive consultation with leading professionals in the field. The track profiles stakeholders within the industry (corporate, government and association clients, venues and event services and destinations) and follows market trends. It also focuses on teaching specialist strategic skills in the areas of
management, finance, information communication technology (ICT) and sales and marketing in the events and meetings management profession.
The Strategic Tourism Management track is multidisciplinary rather than built around specific areas such as travel or hospitality. Global strategic tourism issues and techniques are focused on, producing graduates who are able to choose from a variety of careers in, and related to, tourism management and marketing. Speciality areas cover tourism marketing, as well as the application of ICT tools in leisure tourism marketing and management.
Career opportunities
This MSc cuts across a number of disciplines, presented in two separate tracks: Strategic Event Management and Strategic Tourism Management. Graduates of this MSc find work in a broad range of supervisory, managerial and consulting positions in both public and private sector tourism or event organisations, often with a marketing and sales orientation.
Within a relatively short time span after graduating, Event Management alumni can be expected to go on to managerial posts within conference centres, international associations, professional conference organisers, destination management companies, convention bureaux, exhibition organisers etc. Similarly, Tourism Management graduates can go on to positions in destination, hotel, travel or distribution marketing and sales.