MSc digital marketing & omnichannel strategy - MBS

Montpellier 34185
Aucun avis
Niveau requis Bac+3
Niveau d'études visé Bac +5
Date de la prochaine session Sept. 2026
Durée de la formation en année Non renseignée
Statut de l'école Privé reconnu par l’état
Formation reconnue par l'État Oui
Rythme de formation Temps plein
Modalité En présentiel
Prix Non renseigné
Accréditation(s) CGE, AACSB, AMBA, EQUIS

Description

With the MSc in International Business you will embark on a learning journey to acquire specialised skills, develop a multinational leadership perspective and gain the experience needed to become an international manager

Thématiques abordées
  • Stratégies digitales et omnicanal : conception, intégration et optimisation des campagnes multicanales
  • Marketing digital avancé : SEO, SEM, marketing des réseaux sociaux et content marketing
  • Data Analytics et mesure de la performance : collecte, interprétation des données et KPIs marketing
  • Gestion de la relation client et CRM : techniques d’engagement et personnalisation
  • Transformation digitale et innovation : tendances, technologies émergentes et leadership digital
Objectifs de la formation

Through a one-year training programme, which combines the theoretical and practical course-work focused on innovative management, you will be equipped with necessary tools to broaden your skills to face your professional challenges with confidence.

By sharing your experience in a multicultural class, in contact with internationally recognised professional instructors and faculties you will gain a great capacity for the global market and open up to new horizons of career opportunities.

Technical innovations may be important to a company’s success, but not as much innovative management. That is why we have made managerial innovation in the MSc in International Business the basis of all our teaching.

Points forts

Why choose this programme ?

  • Top level faculty
  • An innovative pedagogical method
  • A truly international environment
  • An excellent employability rate for our MBS graduates: 70% of students from our programs are hired BEFORE they even graduate
  • Unrivalled networking opportunities
  • An AACSB, EQUIS and AMBA accredited School

We will provide you tools, techniques and international legal standards to foster your Management’s skills, to find new opportunities and limit the risks. Ethic and values, the foundation of doing businesses with global responsibility: honesty, fairness and integrity, are underlying all courses.

French courses are provided during the academic year and cultural and company visits are organized during the programme.

Découvrir l’établissement

  • MBS
    MBS
    Montpellier
    Voir l’établissement
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